Piano Staircase Viral Video
Volkswagen, with the help of ad agency DDB Stockholm has created this gem of a viral video. It’s all part of a new campaign called, “The Fun Theory,” which attempts to find out if making the world more fun can improve people’s behavior.
This experiment: will more people choose stairs over an escalator if the stairs are more fun to walk on?





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Chromatic would be fun
I would have walked back down and done all my scales hah.
Such a cool idea, they should make a running trail similar to that, I would actually exercise then…
Once the novelty wears off everyone would go back to the escalator.
I like the Mario Kart game because it is more challenging as you get to the next level.:;.